Work

All Case Studies

Every project I've shipped at Cyberland — from 0-to-1 builds to growth initiatives. The thinking behind each decision matters more than the outcome alone.

Product StrategyMarket Expansion0-to-1

Our Core Market Was Shrinking. Here's How We Built the Next One.

How I identified the Social Services sector as an untapped vertical, built a 0-to-1 product strategy from scratch, and drove end-to-end execution across a 30+ member team to generate $1M in new revenue.

→ $1M new revenue

→ 30+ member cross-functional team

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PaymentsPartnerships0-to-1

Building a Multi-Bank QR Payment Platform for SMBs

How I integrated QR payments with DBS Bank — SEA's largest bank — in 2 months, earned Official Software Integrator status, and opened a new transaction fee revenue stream for Cyberland.

→ Shipped in 2 months

→ Official DBS Integrator status

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AIGrowthA/B Testing

Driving a 20% Adoption Lift with an AI Caption Generator

How diagnosing the exact friction point in our Activity Album feature — a blank caption field — led to an AI-powered solution validated through A/B testing with partner clients.

→ 20% increase in Activity Album adoption

→ 40% reduction in caption step abandonment

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0-to-1Product StrategyHealthTech

Building a Home Practice Platform for Early Intervention Caregivers

How I scoped and built a 0-to-1 product that closes the gap between therapy sessions — giving caregivers structured guidance, AI-powered feedback on home exercises, and therapists the visibility they were missing.

→ Phase 1 pilot met all success criteria

→ ≥40% Weekly Active Caregiver target hit

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IntegrationsB2BARR Growth

Growing ARR by 10% Through Financial System Integrations

How translating customer workflow pain into a targeted Xero and NetSuite integration strategy reduced churn risk and grew ARR by 10% — by connecting Cyberland to the systems clients already lived in.

→ 10% ARR growth

→ 15 clients on integrations within 3 months

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